As I mentioned in my previous post here, the world of marketing and PR are constantly changing. Along with the ever changing world, comes new information and new ideas. As time goes on like many others in this realm, new things pop into my head and seem like they are important to keep in mind. In this post I’ll cover some important points such as using social media (again), finding a balance between making a web page that’s good for both new and existing users as well as strategic use of logos, charts and other aesthetically captivating methods.
First, as I mentioned before, social media is something that is key to most if not all successful brands in the current times. But, in terms of a newsroom, directing your audience to your various social media pages can have a negative effect on the traffic of your own web page. If you give away too much news about what’s going on with your brand through social media, people may come to your page less frequently due to less of a need for updates, meaning an obvious decrease in page traffic and less chance of purchase. In order to prevent this, keeping an eye on how various updates on social media affect site traffic as well as giving posts some sort of hook that will give the reader a bit of information, but not enough where they will be fulfilled without visiting the site.
Along with that, another balance must be kept in terms of the information provided to the audience on the company’s web page. When making a good web page you have to keep in mind that you need to keep customers coming back with new attractive content, but also have to properly inform newcomers. Posting the right amount of information, giving clear categories to where to get the important information on your product, service etc.. At the same time, you don’t want to put up repetitive information for those that are returning to risk boring them.
Lastly, understanding the importance of aesthetically pleasing elements, logos, graphs etc. on a site can be something that can boost the time spent on your webpage as well as the overall traffic. By having this element on your website, you can simplify information that is in longer writing which most people honestly don’t feel like reading. As someone that likes to get information in the simplest and quickest way possible, having an image that could either maintain someone’s attention due to it looking cool or just giving them a chart explaining in 2 minutes what a page of words does in 10 can make a world of difference.
As always there are plenty of other tips and tricks to doing well in this wild field but these are 3 that I see as being important and stand out to me at the current moment.